3DIC: Technology as a Marketing Tool

26 06 2010

Cindy Rothenberg, RDH

Marketing expert Cindy Rothenberg spoke on Technology as a Marketing Tool Friday morning at the 3-D Dental Imaging Congress.

At her post-podium interview, Ms. Rothenberg stressed the importance for those practices that have adopted cone beam CT technology to get the word out to their refering doctors, current patients and prospective paients. She explained that as technology has evolved, so to has marketing.

If you’ve added this great new technology, then wow people with the way you use it and make them aware of its capabilities. Instead of Yellow Pages ads and brochures, use emails and send PDFs of your great new images and diagnostics. Share the great technology you are now using and consider special offers on scans. Once referring docs and patients see their scans, new cases and case acceptance will increase.

So it’s great that you’ve added this modern technology, she says, but now you need to use some modern marketing methods to get the word out.

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