Focus on partnering, expanded opportunities at Lab Day

28 02 2010

New products and technologies were on display in the spacious ballrooms at the Sheraton Hotel & Towers on Saturday as part of Lab Day Chicago, but another common theme of the day was talk of partnerships between a number of prominent materials and manufacturing companies.

Straumann USA was showing off a variety of technologies including its milling systems and custom abutments, while the big news was surrounding a partnership between Straumann and Cadent’s iTero to form Straumann Digital Solutions.

3M ESPE, meanwhile, unveiled its not-yet-available Lava CNC 240 milling machine, a 4-axis compact desktop mill that works with all Lava materials. With an automated tool changer, users just add  their choice of frame — Lava Zirconia, Lava Wax, or Lava Digital Veneering System — and the machine will choose the right tool.

“It’s not available yet, but we want to show it off,” said 3M’s Chad Naughton, Marketing Communications Supervisor for Lava C.O.S. “This is the mill, but we have the full end to end digital solution.”

The Lava C.O.S. was on display, along with information on its new guaranteed fit program, and  3M also announced its partnerships with 3Shape and DentalWings at Lab Day. “When we introduced Lava C.O.S. two years ago, one of the challenges was to make it clear that we’re not talking just about Lava materials, that it’s not limited.”

Naughton said the new agreements will further expand on the company’s abilities to serve its customers — and patients — the the fullest. “Cooperatiziation is my new favorite term,” Naughton said. “All of these labs now get to offer Lava restorations. We’re building this network. Lava’s a very powerful brand, but now we’re talking about the Lava Network.

“We validate everything 3M for the lab, for the customer and for the doctor. We’re doing the heavy lifting. We’re going to validate all the partners.”

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