Discus Rebranding

27 02 2010

The Chicago Midwinter Meeting marked the official debut of Discus Dental‘s brand evolution.

With a spotlight on progressive, top-quality products, a direct customer approach and legendary creativity, Discus
continues its commitment to empower the dental community. The visual cue to the market and industry is the new Discus logo and corporate brand identity.

“We see ourselves as a healthcare and dental company. As we continue to broaden our product lines and offerings, we want our customers to know it all starts and stops with them. Quality, innovation, a unique level of customer service and affordability are paramount,” said Steve Semmelmayer, CEO of Discus Dental.

The new Discus look is an extension of the company’s focus on key areas: esthetics, oral hygiene and small equipment. With a new management team in place, the company has refined its corporate and product strategies while continuing a commitment to interact directly with customers and support their clinical and business needs.

“Over the last two decades, Discus has established itself as the world leader in tooth whitening, with distribution in over 100 countries, said Dr. Bill Dorfman, Founder of Discus Dental, LLC. “Using the same inventive prowess that revolutionized whitening, we will continue to expand into other categories, delivering best-of-breed solutions to meet the needs of dental professionals and patients worldwide.”

The company also used the show as  platform to announce the news that one of its most recently acquired products, the Styla Microlaser, was also undergoing a rebranding effort. Newly christened the NV Microlaser, the product still holds the title as the  world’s only completely cordless dental laser for soft tissue management, delivering all the capabilities of larger laser systems in a compact 1.9 oz package.



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