Product Launch: Philips Sonicare Flexcare+

3 10 2009
Philips Sonicare Flexcare+

Philips Sonicare Flexcare+

Graduating from a singular focus on plaque removal, Philips Sonicare has launched FlexCare+, its most advanced toothbrush yet, specifically designed to motivate patients to achieve consistent oral homecare for improved gum health.

“As a dental professional, I know that patients often need extra motivation to maintain consistent oral care regimes,” said Dr. Hal Crossley, D.D.S., Ph.D., Professor Emeritus at the University of Maryland Dental School.  “The new Sonicare FlexCare+ has been proven to encourage patients to brush longer and more thoroughly at home for improved gum health, with the superior plaque biofilm removal that Sonicare has always delivered.”

With advanced features including a new Gum Care mode that provides two minutes of overall cleaning followed by one minute of gentle cleaning to focus extra effort on trouble spots along the gumline, FlexCare+ is said to improve gingival health in only two weeks. FlexCare+ also helps prevent gum recession, and reportedly helps reduce bleeding sites by 71% in four weeks, reduce gum inflammation and even reducs gingivitis in smokers, a population at high risk for periodontal disease.

The power brush features a new "gum care" mode specifically designed to help heal and prevent gum disease.

The power brush features a new "gum care" mode specifically designed to help heal and prevent gum disease.

FlexCare+ continues to offer Sonicare’s patented sonic technology, five power modes and ProResult brush heads tAdditionally, the integrated UV Sanitizer removes up to 99 percent of selected bacteria found on brush heads.

This launch comes on the heels of the highly successful release of Sonicare for Kids, one of DPR’s Top 100 products for 2009.

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