The business side of cone beam

19 06 2009

Investing in cone beam isn’t cheap, and some say cost is one of the main barriers keeping clinicians from adopting the technology.

Friday’s portion of the congress ended with a panel discussion that featured all of the afternoon’s lecturers, giving attendees one more chance to ask questions. One attendee wanted to discuss the business aspect of 3D dental imaging including fees and insurance.

Panelists talked about their fees, ranging from $200 to $400, but moderator Dr. Scott Ganz wanted to remind attendees where they’ll start seeing a return on their investment.

“You’re going to make your money back when you market your services that you could never do before,” he said. “That’s the power of this technology.”

Dr. Ganz asked the panel about patient acceptance, and all agreed that patience acceptance went up after they began using 3D imaging in their practice. The detailed scans make it easy to talk with patients about their case and explain to them what treatment they need,  Dr. John Flucke said.

And patients understand and appreciate that you’ve made an investment to improve their level of care. 

Dr. Walter Chitwood and Dr. Ganz both said having cone beam is a differentiating factor for their practice because patients appreciate the technology and the time it saves them.

“Perception is reality,” Dr. Michael Pikos said. “And what patients perceive is so critical.”

This technology is changing the way patients look at dental practices and it’s changing the way clinicians practice day to day. These 3D images offer so much information clinicians otherwise wouldn’t have, and Dr. Pikos said it is a tool he couldn’t practice without.

“There are so many things you can’t see until you turn it around,” Dr. Flucke said. “That amount of information changes things completely.”

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