From the Floor: Forget what you’ve heard!

26 03 2009

If the global economy is in trouble, you wouldn’t know it in the halls of Koelnmesse in Cologne.

The floor is crowded, the booths seem busy, and while many companies acknowledge the gloomy forecast, CEO after CEO has said in press conference after press conference that their companies are positioned to succeed and that the dental industry has the right mix of people and products to weather the financial storm.

It’s nice to hear some good news. And while you may brush off that optimism as spin, these companies are launching the products to back up their comments. The biggest players refuse to sit on innovation, and by keeping the ball rolling, positive energy is created. Let’s hope that energy is contagious.

From the floor,

Thais Carter | Editor in Chief, DPR

[scenes from the show floor]

Photo courtesy of Koelnmesse.

Photo courtesy of Koelnmesse.

Photo courtesy of Koelnmesse.

Photo courtesy of Koelnmesse.

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