Procter & Gamble: Advancing Oral Hygiene

25 03 2009

Procter & Gamble Oral Health is known for delivering some of the most innovative toothbrushes in the market. The company recognizes, however, that a variety of parameters influence the success of tooth brushing including, e.g., the individual brushing method, and specific oral care aids used. That said, it’s not always enough to have a great toothbrush. For this reason, the company strives to provide a range of clinically tested, clinically proven homecare products.

Photo courtesy of Procter & Gamble.

Photo courtesy of Procter & Gamble.

At its Tuesday press conference at the IDS meeting, P&G presented a new toothpaste: blend-a-med Pro-Expert Gum Care. Its technology is a combination of stabilized Stannous Fluoride and Sodium Hexametaphosphate. Together, the ingredients work to provide optimal gum protection. Stannous Fluoride provides powerful, long-lasting bacteriostatic action, proven to reduce the metabolic activity of bacteria associated with gum problems. Sodium Hexametaphosphate is a gentle cleaning agent effectively reducing tartar formation through its protective coating layer on the teeth.

blend­a-med Pro-Expert Gum Care is the result of 12 years of intensive clinical research, with thousands of participants, and over 70 publications on the ingredients stannous fluoride and sodium hexametaphosphate, resulting in many internationally recognized patents. The result is a toothpaste with comprehensive benefits to help protect against gum problems.

Also, the formulation of blend-a-med fights against streptococcus mutans and therefore helps prevent caries. It also reduces dentinal sensitivity, as proven in many clinical studies. Not least, this new product reduces oral malodor.

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